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30 Korean Artist Brand Reputation Ranking October 2022, BTS and BLACKPINK catching up.

Two K-pop groups, BTS and BLACKPINK, are in first and second place in South Korean artists’ October 2022 brand reputation rankings.
Based on data from the Korea Business Research Institute, the ranking was carried out by analyzing various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from September 30 to October 30, 2022.
Reporting Soompi, Sunday (10/30/2022), BTS topped this month’s brand reputation list with a brand reputation index of 9,921,620, marking a 24.15 percent increase in their score since September.
While BLACKPINK took second place in the ranking with a brand reputation index of 6,565,540. Then followed by soccer star Son Heung Min who came in third with a total index of 6,434,523.
Meanwhile, IU rose to fourth place with a brand reputation index of 6,331,900, and Lim Young Woong entered the top five with a score of 6,059,274 for October.
Here are the Top 30 Star Brand Reputation Rankings for October:
1. BTS
3. Son Heung Min
4. IU
5. Lim Young Woong
6. Kim Min Jae
7. Girls’ Generation
8. Kim Yuna
9. New Jeans
10. Yoo Jae Suk
12. IVE
13. EXO
14. Kang Daniel
15. NCT
16. Red Velvet
17. Park Eun Bin
19. Lee Chan Won
20. Young Tak
21. Gong Yoo
22. Baek Jong Won
23. Girls’ Generation’s Taeyeon
24. (G)I-DLE
25. Kim Ho Joong
26. Lee Jung Jae
27. Kim Hye Soo
28. Cha Eun Woo ASTRO
29. Lee Hyori
30. Yoona Girls’ Generation



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