BLACKPINK beats New Jeans Ive to rank 1st in girl group brand reputation.

BLACKPINK still showed off its power.
As a result of big data analysis of the girl group brand reputation in November, BLACKPINK took first place, followed by New Jeans and Ive.
The Korea Corporate Reputation Research Institute analyzed 52,353,317 big brand data from October 13 to November 13 for girl group brand reputation big data analysis, participation index for girl group brands, media index, communication index, and community. The brand reputation index was measured as an index. Compared with 59,723,976 girl group brand big data in October, it decreased by 12.34%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, consumer interest, and traffic. Channel analysis of brand reputation monitor was also included.
November’s top 30 girl group brand reputation rankings are Black Pink, New Jeans, Ive, Twice, Girls’ Generation, (G)I-DLE, Oh My Girl, Red Velvet, Mamamoo, Le Seraphim, Espa, Cosmic Girls, Nmix, Pro. Miss Nine, Girl’s Day, Kepler, EXID, Brave Girls, Dreamcatcher, Momoland, April, Apink, ITZY, Ladies’ Code, Mimi Rose, StayC, Loona, Nature, Rocket Punch, and Elise were in that order.
The BLACKPINK brand, which ranked first in the girl group brand reputation, was analyzed to have a brand reputation index of 5,678,123, a participation index of 255,408, a media index of 1,052,732, a communication index of 1,603,885, a community index of 2,766,099. Compared with the brand reputation index of 7,170,250 in October, it fell by 20.81%.
In the second place, the New Jeans brand was surveyed with a brand reputation index of 5,412,686, a participation index of 787,848, a media index of 1,826,304, a communication index of 1,067,274, a community index of 1,731,260. Compared with the brand reputation index of 5,719,516 in October, it increased by 71.02%.
In third place, the Ive brand showed a brand reputation index of 4,395,657 with a participation index of 460,564, a media index of 1,146,595, a communication index of 1,282,562, and a community index of 1,505,936. Compared with the brand reputation index of 4,143,670 in October, it increased by 6.08%.
The fourth place, the Twice brand was revealed with a brand reputation index of 2,664,683, a participation index of 109,820, a media index of 1,016,967, a communication index of 394,665, and a community index of 1,143,231. Compared with the brand reputation index of 4,049,033 in October, it decreased by 34.19%.
In 5th place, Girls’ Generation’s brand was analyzed with a brand reputation index of 2,430,151, a participation index of 70,720, a media index of 833,460, a communication index of 588,607, and a community index of 937,364. Compared with the brand reputation index of 4,267,366 in October, it decreased by 43.05%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of the analysis of the girl group brand reputation in November 2022, the Black Pink brand ranked first. When looking at the girl group brand category, it decreased by 12.34% compared to the 59,723,976 girl group brand big data in October. According to a detailed analysis of girl group brand big data, brand consumption fell by 12.70%, brand issue fell by 4.04%, brand communication fell by 32.61%, and brand spread fell by 4.51%,” he said.
He continued, “In the link analysis of the BLACKPINK brand, which ranked first in the girl group brand reputation in November 2022, ‘Perform, record, advertise’ came out high, and in the keyword analysis, ‘World Tour, Instagram, Concert’ In the analysis of the positive/negative ratio for the Black Pink brand, the positive ratio was analyzed as 85.91%. According to the detailed analysis of the BLACKPINK brand big data, brand consumption fell by 52.56%, brand issues fell by 38.82%, brand communication fell by 21.55%, and brand spread It was down 3.51%.”
Meanwhile, in November analysis of girl group brand reputation, Black Pink, New Jeans, Ive, Twice, Girls’ Generation, (G)I-DLE, Oh My Girl, Red Velvet, Mamamoo, Le Seraphim, Espa, Cosmic Girls, Nmix, Fromis Nine, Girl’s Day, Kepler, EXID, Brave Girls, Dreamcatcher, Momoland, April, Apink, ITZY, Ladies’ Code, Mimi Rose, StayC, Loona, Nature, Rocket Punch, Ellis, LABOUM, f(x), DIA, Wooah, Signature, Weki Meki, Maka Maka, Light Some, Brown Eyed Girls, Camilla, Bling Bling, Secret Number, Bla Bla, Billy Girl Group, Purple Kiss, Cherry Bullet, Tweety, Tri-B, High-Key, I Chillin included.