This month’s brand reputation rankings for female groups have been released by the Korean Business Research Institute!
The rankings were produced using big data gathered from November 11 to December 11 and a review of consumer involvement, media coverage, interaction, and community indices of different female groups.
With a brand reputation score of 5,361,953 for December, NewJeans topped this month’s list. In their keyword research, the top keywords were “Attention,” “YouTube,” and “Best Song,” while the top associated terms were “advertise,” “record,” and “chosen.” The positivity-negativity research of the rookie female group produced a score of 83.29 percent favorable responses.
Meanwhile, BLACKPINK finished the month in second place with a brand reputation score of 5,106,657.
Red Velvet climbed to third position in the rankings with a brand reputation rating of 3,395,199, a 98.10% gain from November.
TWICE remained in fourth position for the fourth month in a row, while (G)I-DLE rounded out the top five for December.
Check out this month’s top 30 below!
8.Oh My Girl