Specifically, the Korea Business Research Institute’s ranking is determined through big data collected from April 8, 2022, to May 8, 2022, from many girl-idol girl groups, based on the frequency of participation in activities. , media coverage, social network index, community activities…
Accordingly, based on the visible results, girl group IVE suddenly rose to the top position with a total score of 3,896,773, a sharp increase of 71.91% compared to the previous month.
Phrases that rank high in the group’s keyword analysis include “LOVE DIVE,” “Billboard,” and “YouTube,”; with related words usually “perfect,” “glamorous,” and “bold.” IVE’s positive and negative analysis showed that 76.33% of the group was a positive response.
The group holding the top 2 positions is (G)I-DLE, with a score of 3,566,325 (down 23.54% compared to April). Next, Blackpink ranked in the top 3 with a brand reputation index of 3,185,684 (down 29.09%).
Two groups, WJSN and Red Velvet, occupy the top 4 and top 5 positions on the chart, respectively. The positions from 6 to 10 belong to TWICE, Oh My Girl, Aespa, Apink, and LE SSERAFIM, respectively.
Thus, this is the second month that Blackpink and TWICE have lost the top spot. Last month, (G)I-DLE topped the girl group chart. At the same time, Blackpink ranked 2nd, and TWICE ranked 5th. However, this month, Blackpink was relegated. The reason is partly that they have not had a new product to return after nearly 2 years of absence from the Kpop race.
Hottest Kpop girl group: Blackpink, TWICE were suddenly surpassed by rookies
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