The Korean Business Research Institute has revealed the brand reputation rankings for each girl group member this December. The rankings were determined by analyzing the consumer participation, media coverage, communication, and public awareness index of this girl group. It was obtained from big data collected from November 19 to December 18.
Reporting from Soompi, BLACKPINK and aespa swept the top five spots on this month’s list.
Meanwhile, BLACKPINK’s Jennie rose to the top with a brand reputation index of 2,652,950. The phrases that rank high in the group’s keyword analysis are BLACKPINK, The Movie, Netflix, and YouTube.
Meanwhile, the terms related to the highest-ranking included chic, release, and sexy.
Jennie’s positivity-negativity analysis also revealed a score of 80.72 percent positive reactions. In winter, aespa took second place in the brand reputation index ranking of 2,290,901 for December.
Here are the top 10 for each member of this month’s girl group below.
1. Jennie BLACKPINK
2. Winter aespa
3. BLACKPINK’s Lisa
4. Karina Aespa
5. BLACKPINK’s Jisoo
6. Girls’ Generation’s Taeyeon
7. Giselle Aespa
8. Binnie Oh My Girl
9. Arin Oh My Girl
10. Leeseo IVE
Blackpink’s Jennie Gets the Highest Rank in the Brand Reputation of Girl Group Members in December.
