This month’s brand reputation rankings for individual girl group members have been announced by the Korean Business Research Institute!
The rankings were produced using big data gathered from November 18 to December 18 and an examination of the consumer involvement, media coverage, communication, and community awareness indexes of 579 girl group members.
BLACKPINK’s Jennie remained at the top of the list this month, with a brand reputation index of 4,500,197, a 52.50 percent increase over November. In her keyword research, the top keywords were “concert,” “Chanel,” and “Instagram,” while the top related terms were “refreshing,” “bewitching,” and “beautiful.” Jennie’s positivity-negativity study found that she received 86.87 percent favorable responses.
Minji of NewJeans surged to second position with a brand reputation rating of 4,267,230, a 78.47 percent rise from last month.
Jisoo of BLACKPINK remained in third place with a brand reputation index of 3,049,648, a 20.18 percent increase from November.
Finally, Hanni and Danielle from NewJeans finished fourth and fifth in December, respectively.
Check out this month’s top 30 below!
8.Red Velvet’s Joy
12.LE SSERAFIM’s Kazuha
13.Girls’ Generation’s Taeyeon
17.Oh My Girl’s YooA
18.Red Velvet’s Seulgi
19.Oh My Girl’s Arin
20.Red Velvet’s Irene
21.IVE’s Jang Won Young
23.Girls’ Generation’s YoonA
24.Red Velvet’s Wendy
25.Girls’ Generation’s Seohyun
27.LE SSERAFIM’s Huh Yunjin
28.Girls’ Generation’s Sunny