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Cha Eun Woo, Jungkook and Jimin Dominate Brand Reputation Rankings in December 2023.

In the latest big data analysis of individual brand reputations among boy group members, South Korea’s Cha Eun-woo from ASTRO, Jungkook and Jimin from BTS have emerged as the top three, respectively, for December 2023. This analysis, conducted by the Korea Corporate Reputation Research Institute, considered over 68 million pieces of brand data from 716 boy group members, spanning from November 16 to December 16, 2023.

The analysis, which shows a 13.59% decrease from November’s 79 million data points, bases its rankings on a range of indices including participation, media, communication, and community, reflecting consumer behavior and engagement with these personal brands.

The brand reputation index, a measure of the impact of online consumer habits on brand consumption, offers insights into the positive and negative perceptions, media interest, and consumer engagement with each member’s brand. This index also considers brand influence and qualitative evaluations of the brand reputation monitor, with recommendation indicators playing a significant role in the analysis.

Astro’s Cha Eun-woo leads the December 2023 rankings, followed by BTS’ Jungkook and Jimin. Others in the top 30 include members from groups like Wanna One, Super Junior, EXO, Seventeen, The Boyz, and SHINee.

Koo Chang-hwan of the Korea Corporate Reputation Research Institute highlighted that Cha Eun-woo’s top ranking was influenced by attributes such as “handsome, warm, cool” in the link analysis, and terms like “Lovely Dog, Park Gyu-young, Face Genius” in the keyword analysis. Eun-woo also scored a high positive rate of 86.24% in the positive/negative ratio analysis. Detailed figures reveal a mixed picture, with brand consumption and diffusion showing a decline, while brand communication increased.

The December 2023 top 100 list also includes members from groups like WINNER, FT Island, TXT, NCT, ATEEZ, VIXX, Monsta X, and more, showcasing the diverse and influential landscape of South Korea’s boy group members in the realm of individual brand reputation.

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