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NewJeans Dominates August’s Girl Group Member Brand Rankings!

The Korean Business Research Institute has unveiled the brand reputation standings for individual girl group members in the current month. Based on an analysis of consumer engagement, media coverage, communication, and community awareness metrics for 655 girl group members, the rankings utilized extensive data collected from July 20 to August 20.

NewJeans members clinched an impressive sweep of the top three positions on this month’s chart. Minji, Hanni, and Haerin secured the coveted No. 1, No. 2, and No. 3 spots respectively. Strikingly, all five members of NewJeans found themselves within the top six, with Hyein and Danielle ascending to No. 5 and No. 6 for the month.

In the spotlight, Minji achieved a brand reputation index of 8,167,123 for August, showcasing a remarkable 119.25 percent surge compared to the previous month. The keyword analysis highlighted terms like “Super Shy,” “Billboard,” and “Jamboree,” while top related terms included “lovely,” “cute,” and “adorable.” Notably, Minji received an overwhelmingly positive sentiment score of 90.8 percent.

Hanni experienced a staggering leap in her brand reputation index, surging by 216.87 percent to reach 7,539,878. Meanwhile, Haerin’s score witnessed an astonishing 236.38 percent growth, totaling 6,419,829.

BLACKPINK’s Jisoo secured the fourth position, boasting a brand reputation index of 5,782,995—an impressive 42.36 percent rise since July.

Concluding the rankings, Hyein’s brand reputation index for August stood at 3,907,256, showcasing a substantial 227.86 percent escalation from the previous month.

Discover the complete top 30 list for this month below:

1. NewJeans’ Minji
2. NewJeans’ Hanni
3. NewJeans’ Haerin
4. BLACKPINK’s Jisoo
5. NewJeans’ Hyein
6. NewJeans’ Danielle
7. BLACKPINK’s Jennie
8. IVE’s Jang Won Young
9. Girls’ Generation’s Taeyeon
10. OH MY GIRL’s Mimi
11. IVE’s An Yu Jin
12. Girls’ Generation’s YoonA
13. BLACKPINK’s Lisa
14. aespa’s Karina
15. BLACKPINK’s Rosé
16. aespa’s Winter
17. Girls’ Generation’s Yuri
18. Girls’ Generation’s Seohyun
19. OH MY GIRL’s YooA
20. OH MY GIRL’s Hyojung
21. OH MY GIRL’s Arin
22. IVE’s Liz
23. TWICE’s Nayeon
24. LE SSERAFIM’s Kazuha
25. Red Velvet’s Joy
26. IVE’s Gaeul
27. Red Velvet’s Seulgi
28. TWICE’s Mina
29. MAMAMOO’s Hwasa
30. WJSN’s Yeoreum

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