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Why are BTS, Blackpink, and Gen 3 Kpop not performing at year-end events?

The Korean entertainment business is usually active towards the end of the year with award ceremony events and major performances. This is the time that the Kpop fan community is most looking forward to because of the appearance of their favorite stars.
a lot of money on a global scale.
Such as the MAMA and Asia Artist Awards, which were held in Japan in the latter two months of the year. The 37th Golden Disc Awards will be held in Bangkok, Thailand.
KBS, SBS, and MBC, three major Korean networks, have just announced their largest music event of the year, with a great roster of singers, for the end of the year. All of these events took place in Seoul, South Korea.
On the evening of December 16, the 2022 KBS Gayo Daechukje Music Festival was held, lead by the trio of MCs, female idol Jang Won Young (IVE), actor Na In Woo, and comedian Kim Shin Young.
The participating artist lineup also attracted attention with many outstanding idol groups/idols, including NCT 127, NCT Dream, aespa, IVE, NewJeans, NMIXX, (G)I-DLE, ITZY, LE SSERAFIM, ENHYPEN , Pentagon, fromis 9, Kep1er, Stray Kids, Choi Yena, ATEEZ, Oneus, Kim Wooseok, Forestella, THE BOYZ, Koyote, STAYC, TXT, ATEEZ and the popular female singer BoA.
SBS Gayo Daejeon 2022 is also lead by IVE, Ahn Yujin, and two male MCs Cha Eun Woo (ASTRO) and Key (SHINee).
Stray Kids, (G)I-DLE, ATEEZ, ITZY, NCT 127, NCT Dream, TXT, aespa, ENHYPEN, IVE, NMIXX, LE SSERAFIM, NewJeans, The Boyz, CRAVITY, TEMPEST, and fromis 9 are among the acts on SBS.
SBS Gayo Daejeon 2022 will take place on December 24 in the afternoon.
The 2022 MBC Gayo Daejejeon concert with the theme “With Love” recently unveiled the entire list of singers for this year’s performance, which includes approximately 40 names, making it the most numerous among TV station events.
Many hot groups/idols have lately captured the interest of the public, including (G)I-DLE, IVE, NCT 127, NCT Dream, Stray Kids, ITZY, aespa, Kep1er, NMIXX, TEMPEST, MAMAMOO, MONSTA X, Chuu, The Boyz, Lee Moo Jin, ATEEZ, Kep1er…
On December 31, MBC Gayo Daejejeon 2022 will be hosted by YoonA (SNSD), the female MC who has been with the program for eight years, and two male MCs Jang Sung Kyu and Lee Jun Ho (2PM).
In general, the performers of the three TV station event are practically all fourth generation ensembles. IVE, (G)I-DLE, NCT, Stray Kids, aespa, NewJeans, and other popular Gen 4 groups also participated. face.
However, the fans voiced disappointment as Gen 3 groups like as BTS, Blackpink, Twice, Red Velvet, and others were missing.
It’s hardly surprising that Gen 4 teams dominated the contest later this year. In 2022, the country’s 4th generation Kpop has several hit music goods. According to the Korean media, 2022 will be the explosive year of the Gen 4 girl group generation.
Many notable prizes have also been bestowed upon them, such as IVE winning Daesang in the past three awards, Melon Music Awards, MAMA, and Asia Artist Awards; NewJeans, LE SSERAFIM also earned the Rookie, New Artist award at the awards event.
Of course, this does not imply that the performance of Gen 3 is subpar. When it comes to international music awards, BTS and Blackpink continue to create an impression.
However, after many years of active operations in Korea, the third generation of Kpop is now more focused on the worldwide market, with activities in the United States taking precedence.
After a successful second studio album with the singles “Pink Venom” and “Shut Down,” Blackpink is presently on the Born Pink worldwide tour in Europe, limiting their participation to events. In a domestic matter.
After the oldest Jin enlists in the army, BTS is encouraging solitary activities, making it more difficult for members to unite at gatherings.
Generation 3 is quickly disappearing from the nation, which the audience regrets. However, this demonstrates that the generational shift from Gen 3 to Gen 4 is taking place.
However, many people believe that, when compared to the true skill of idols, Gen 3 is still comprehensive and exhibits excellent ability after many years of operation.
Quality music items are being produced by Generation 4, yet it seems that 4th generation groups are still embroiled in numerous problems over their ability to sing live and act unconvincingly.



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