In a move that has captured the attention of both the entertainment and beverage industries, actress Kim Ji-won has been appointed as the latest ambassador for Soju, marking a significant shift in brand representation.
The decision to select Kim Ji-won as the new face of Lotte Chilsung Beverage’s Cheomduda Soju comes amidst the conclusion of actress Han So-hee’s one-year tenure as the previous advertising model. Despite speculation surrounding the brevity of Han So-hee’s contract, Lotte Chilsung Beverage has clarified that the decision was not influenced by recent dating rumors involving the actress, but rather by her preference for short-term commitments in light of evolving market trends.
Kim Ji-won’s emergence as the brand’s ambassador coincides with her portrayal of Hong Hae-in, a prominent character in the ongoing drama series, ‘The Queen of Tears,’ where she embodies the role of a third-generation heiress of the Queens group conglomerate. This alignment of her on-screen persona with the brand’s image is expected to resonate strongly with audiences, leveraging both her acting prowess and her character’s prominence to bolster the product’s appeal.
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While official confirmation from Lotte Chilsung Beverage regarding Kim Ji-won’s appointment is pending, industry insiders anticipate a seamless integration of her public persona with the brand’s marketing strategies. The selection of Kim Ji-won reflects a strategic move by the beverage company to capitalize on her rising popularity and the widespread recognition of her current role, thereby enhancing the visibility and desirability of their product in a competitive market landscape.
As the ‘Queen of Tears’ assumes her new role as the reigning ambassador for Soju, all eyes are on Kim Ji-won to lead the brand into a new era of success, blending her captivating charm with the timeless allure of South Korea’s beloved distilled spirit.