BLACKPINK’s Lisa has once again proven her unrivaled popularity as her birthday merchandise sold out instantly upon release. Celebrating her 27th birthday on the 27th, Lisa delighted fans with a range of merchandise under her personal label, LLOUD.
The merchandise lineup, featuring items such as a black hoodie, white short-sleeved T-shirt, black cap hat, and light green tote bag, adorned with the LLOUD logo, was limited to just 327 pieces each. Despite the relatively affordable prices ranging from $30 to $65, fans eagerly snapped up the limited-edition items as soon as they were made available for sale.
Reacting to the news, netizens flooded social media platforms with comments expressing their awe at Lisa’s selling power. Comments like “Even if you give away 3,270 hats, they’d still sell out!” and “The quantity is too small ” showcase the immense demand for Lisa’s merchandise. Many praised the selection, likening it to popular streetwear brands.
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Not content with just merchandise, Lisa also treated fans to a special Q&A video on her official YouTube channel. In the video, Lisa gave fans a glimpse into her personal life, revealing her home and vehicle in Korea for the first time. She also shared her excitement for her upcoming solo album, further thrilling fans.
Despite her solo endeavors, Lisa remains committed to BLACKPINK, the group she debuted with in 2016. While she has established her personal label, Loud, Lisa’s group activities will continue under YG Entertainment, with whom the group renewed their contract in December last year.
Adding to the excitement surrounding Lisa’s birthday, the eve saw attention drawn to the 2026 FIFA North and Central America World Cup Asia 2nd Qualifying Group C 4th match between Korea and Thailand. The match, held at the Ratchamangcala National Stadium in Bangkok, Thailand, was prominently displayed on broadcast screens, further fueling excitement among fans.
As Lisa continues to captivate audiences with her talent and charm, her birthday celebration serves as yet another testament to her unwavering popularity and influence in the entertainment industry.
