Accordingly, right after the first episode of the drama was broadcast, the gray long coat worn by Song Hye Kyo completely “evaporated” from the store shelves. The shirt from the Michaa brand is suddenly loved by Korean women thanks to the charm of ”Song Hye Kyo”. According to a representative from Michaa, the shirt is currently out of stock at all distribution agents across Korea. The fashion brand is currently rushing to make the next batch of shirt production to serve the needs of consumers. “There have been many orders requesting to remake the costume exactly like the one Song Hye Kyo wears in the movie. Her sophisticated, chic style suits her role in the movie and makes our sales increase. leap,” said a representative of the company. In the movie, Song Hye Kyo plays a young and trendy local brand fashion designer. In order to clearly portray the character’s personality, she used a large number of high-end products from brands such as Hermès, Chaumet, Fendi,… Besides, Song Hye Kyo’s outstanding aura helped customers. A series of brands that have grown in sales, typically the Sulwhasoo Hadamoto Lip Balm lipstick model, have completely “evaporated” from the shelves after appearing in the first 2 episodes of Now, We Are Breaking Up.
Up to now, Song Hye Kyo is still considered the “Sold Out Queen” of Korea when the items she uses are sought after by many people. Aware of this, many high-end brands have offered to cooperate to bring products into every frame of the actress.
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